About
I'm Francesca Aymerich, a Communications & Digital Media graduate from IE University with a background in brand strategy, social media, and creative direction.
Growing up across three countries gave me an instinct for how context shapes the way people connect with brands. I've worked across luxury hospitality and real estate, building brand systems that hold up under both strategic scrutiny and visual attention. My work sits at the intersection of how a brand thinks and how it shows up.
Currently looking for full-time or freelance roles where brand thinking meets creative execution — in hospitality, fashion, food, events, real estate, or anywhere a brand has something real to say.
I build brands that feel intentional — from first decision to last detail.
Positioning, messaging, and the decisions that make a brand coherent from the inside out.
Content systems and visual frameworks that make a feed feel like a place, not just posts.
Translating brand thinking into visual and verbal identity that holds together across touchpoints.
Editorial direction, content pillars, and messaging that connects the brand to the right audience.
Outside of work.
Nearly 50 countries and still counting. I think better when I'm somewhere new.
Something about the precision of it. A stressful kind of peace.
Every genre, every mood. Always on, always at a concert when possible.
The sport that taught me how to read a room. Grew up playing it, never stopped watching it.
"The best brands don't explain themselves. They make you feel something before you understand why."
— A Working Belief