Strategy, storytelling, and the space between.
Brand strategy. Visual identity. Real work.
I'm Francesca Aymerich, a Communications & Digital Media graduate from IE University with a background in brand strategy, social media, and digital direction. I've worked across luxury hospitality and real estate, and I build brands that feel intentional from the first strategic decision to the last visual detail.
Kurà Boutique Hotel
Marketing, Strategy & Social Media Intern
Costa Rica
2025–2026
320 Real Estate
Marketing & Social Media Associate
Marbella, Spain (Remote)
2025
Grupo Financiero Improsa
Commercial & Marketing Intern
Costa Rica
2024
Selected work
Three projects · 2024–2026320 Real Estate
A social media identity and content strategy for a luxury real estate agency in Marbella, built to attract high-value buyers and position the brand as a lifestyle destination.
Kurà Boutique Hotel
A full website redesign proposal for a luxury boutique hotel in Costa Rica, covering UX, visual identity, site structure, and conversion strategy.
lūcēre
A self-initiated minimalist skincare brand concept, built from scratch; brand strategy, visual identity, packaging system, and campaign direction.
Open to full-time roles, freelance projects, and brands worth building.
Currently open to work · Costa Rica & Remote