Strategy, storytelling, and the space between.
Brand strategy. Visual identity. Real work.
I'm Francesca Aymerich, a Communications & Digital Media graduate from IE University with a background in brand strategy, social media, and digital direction. I've worked across luxury hospitality and real estate, and I build brands that feel intentional from the first strategic decision to the last visual detail.
Kurà Boutique Hotel
Marketing, Strategy & Social Media Intern
Costa Rica
2025–2026
320 Real Estate
Marketing & Social Media Associate
Marbella, Spain (Remote)
2025
Grupo Financiero Improsa
Commercial & Marketing Intern
Costa Rica
2024
Selected work
Four projects · 2024–2026320 Real Estate
A social media identity and content strategy for a luxury real estate agency in Marbella, built to attract high-value buyers and position the brand as a lifestyle destination.
Kurà Boutique Hotel
A full website redesign proposal for a luxury boutique hotel in Costa Rica, covering UX, visual identity, site structure, and conversion strategy.
lūcēre
A self-initiated minimalist skincare brand concept, built from scratch; brand strategy, visual identity, packaging system, and campaign direction.
Absolut Vodka
A solo-built brand ambassador campaign for a brand of choice, mine being Absolut Vodka in Spain. From research and strategy through to live social media execution.
There's more to me than the work.
As Far as I've Gone →Open to full-time roles, freelance projects, and brands worth building.
Currently open to work · Costa Rica & Remote